Category

Advanced SEO Techniques
The #1 Reason You Need Professional Social Media Management
There’s no question that having a social media presence is essential for any modern business. As a social media agency in Manchester, we also understand how important it is to have a management solution for your social media presence. Management goes hand-in-hand with social media engagement. With the proper tools and feedback, you can uncover...
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Whitehat Vs Blackhat SEO Practices—What You Should Know
The online world exists in duality: white hat and black hat. While not 100% different, each type of SEO can produce very different results.   Should you be on the hunt for an SEO guru in Manchester, you need to know the difference between these types of SEO. Commonly referred to as the ethical and...
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3 Ways Your Local Website Can Compete with the Big Guys
It’s not difficult to get overwhelmed by the vast amount of competition your business has online. Luckily, there are a few things you can do to avoid dropping off the face of the digital earth. For example, a content and SEO strategy targeting local customer’s fairs far better than a generalized one. It also gives...
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seo agency London
There are so many SEO agencies out there. Finding the best SEO agency in UK offers is no easy feat. You have to undoubtedly sort through a variety of SEO Manchester based businesses to get to the cream of the crop. Any SEO agency UK has available should be reputable and experienced in their work....
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines...
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for...
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal...
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