Why is sustainable web design so important?

Web design may not be considered a part of sustainability however, all digital processes have an impact on the environment. Sustainable practices, in fact, can improve your business. You can profit from green web design by optimizing performance, employing green web hosting services, and working with a green website design agency Manchester. To understand the importance of sustainable web design and how to implement it, take a look at the following points.

What is sustainable web design?

The energy consumption of running and hosting websites is often surprising. The digital environment is not just an unbridled free-for-all where consequences don’t exist. Servers, networks, and individual devices all contribute to global carbon emissions. Sustainable web design should be incorporated into your business and personal endeavours to mitigate the adverse effects.

What is sustainable web design? We begin by defining what we mean by sustainability.

The UN World Commission on Environment and Development defines sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Human beings, the environment, and the economy must all be balanced when it comes to sustainability. Even though creating circumstances that favour the environment over the welfare of human beings is not the goal of sustainability, sustainability is a three-pronged movement that addresses these factors.

Sustainability refers to the art of balancing environment, equity, and economy in order to create a rewarding human experience. It’s crucial to maintain all three pillars of sustainability because ignoring any one of them can eventually force your personal and business practices to stop being rewarding. Sustainability might not be close enough to you right now, or ever, but it will catch up to you someday.

Sustainable web design Manchester is just as concerned with the three aspects of sustainability as other industries. Here are the ways the aspects of sustainability affect and are affected by web design.


It’s common for individuals to think about the environment when they think about sustainability. The environment is the base of an eco-friendly procedure, which ensures that natural resources and wildlife are not destroyed forever in the pursuit of human progress in the present.

Web design considers the impact of using power to run systems, host websites, and serve users. All of these activities require a lot of energy. Using renewable energy in your web design work is an indication that you care about the environment.


Many governments have attempted to incentivise the economic viability of many sustainability practices through subsidies and tax cuts, but true sustainability must make economic sense. The amount of waste that we can eliminate and the amount of greenhouse gas that we can produce are not anywhere close to zero until it is in the best financial interest of the people and businesses that need it. This has prompted governments to subsidize and cut taxes on certain sustainability practices. There is still a lot of work to be done, though.

When creating a website, you must evaluate your energy demands and those of your partners and web hosting services in addition to your website hosting and energy needs.


It is important to recognise that sustainability is not just about being environmentally friendly. There are other aspects, particularly equity, and outcomes for human beings. In some industries, systematic discrimination exists. Web design that is sustainable must be developed in such a way as to challenge existing narratives.

Given that websites are used by a wide range of people, thinking about equitable sustainability is about considering how those people will use your website. Integrating accessibility and inclusivity across your platforms helps create true equity in your web design. By naturally expanding your customer base, businesses that make equity a priority will benefit.

But why is sustainable web design so important?

Sustainable web design goes beyond the short-term benefits. This growing sector, the global community, and improved standards are all on the same page.

A number of worrying statistics demonstrate just how important sustainability is to our global business practices right now. Web industries produce a massive amount of carbon emissions and pollution.

  • Digital technologies account for 4% of worldwide carbon emissions.
  • If the internet were a country, it would be the world’s sixth largest polluter.
  • Energy consumption of digital technologies increases by 9% yearly.
  • A web page releases on average 1.76 grams of carbon dioxide.
  • 300 million tonnes of CO2 are produced annually by online video viewing.

There are a variety of techniques that you may use to improve web efficiency. Fortunately, there are a number of ways to create content that minimises any kind of harmful impact while supporting future growth for people, environments, and economies. By applying a few best practices, you may create content that minimises any kind of adverse impact while assisting future growth for people, environments, and economies.

One best practice is to hire a web design expert agency. The importance of sustainable web design, which touches on every aspect of website success, makes it essential for any serious web sustainability enthusiast to work with a team of experts to design the interface. Users will naturally find it easier to navigate a site that is well-designed from a user experience standpoint. This, in addition to the other benefits, is why it takes a creative web designer to create a simple and accessible website.

Climate change is definitely happening, and it’s creating serious problems for digital and physical economies. All of us must work together to achieve greater efficiency, and the web designers we use here at SEO MCR website design agency Manchester must use stand

About the author

Simon is best know for Co-Founding AccommodationforStudents.com, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

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