By

Simon Thompson
PPC Agency Manchester
What is paid advertising? How does paid advertising work? And most importantly, how can SEO MCR (a PPC Agency Manchester) make paid advertising work for you? In this article we are going to go back to basics on PPC, including budgets, bids, targeting and conversions. What is paid advertising? Paid advertising, or PPC, or pay...
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Top Tips for Local Business to Gain More Visibility Online During the COVID-19 Pandemic
The COVID-19 pandemic has taken a huge toll on many businesses around the globe, with local businesses being particularly badly affected as they tend to rely hugely on local footfall.  During the last twelve months, then, it has been more important than ever to have a solid local SEO Manchester strategy in order to be...
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A Business Owners Guide to Core Web Vitals
User experience is the key to success for any website – you don’t need SEO agency to tell you that. What you may not know, however, is that in the past UX has been measured in a subjective way, and Google now wants to quantify it – which is where their Core Web Vitals come...
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Google Discover
Google Discover is the name given to the content feed that appears on Google’s mobile home page.  As SEO Manchester we know it is automatically generated for you by Google and is based on your online activity in order to present you with a highly personalised feed based on the topics it believes you are...
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Search Intent and SEO
SEO is one of the best things you can invest in, in order to get traffic to come to your website. By using an SEO agency in Manchester UK to help you to rank higher in Google, you should attract more people to your website, who you can then turn into regular customers. In order...
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Web Design
Back in May of last year (2020), Google announced that its search ranking algorithm would start to take user experience (UX) into account from this year (2021). This was an unusual move by them, as they very rarely give warnings about what is to come – and so it is something that we as a...
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SEO Trends 2021
As an online marketing agency Manchester, SEO is our bread and butter, after all, it is the most effective way to attract customers to your website – if it is used correctly! SEO is constantly changing and evolving, just look at how often Google announces it has updated its algorithm. It is worth our efforts...
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PPC: Are Retargeting and Remarketing the Same Thing?
Retargeting and remarketing are terms which are used quite often in the conversations we have with our clients – we are PPC specialists Manchester after all. However, not everyone is clear as to what these words mean, and what the differences between them are – and this is really important stuff to know. Retargeting and...
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Local Service Ads
If you are a local business who is working with a PPC Agency Manchester then you will have no doubt heard about Local Service Ads (LSAs) – and if you haven’t then you need to change agencies! There has been a lot of buzz in the PPC Manchester world recently about Local Service Ads (LSAs),...
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Mobile First Indexing
In case you hadn’t realised, Google is in the process of rolling out mobile-first indexing (MFI). Originally, they were supposed to switch over to the mobile-first index in September this year (2020) but this has now been delayed until March 2021 – after all, it is a HUGE move and they have had a global...
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