What is Local Search Engine Optimisation & Why Do You Need It

What is Local Search Engine Optimisation & Why Do You Need It

In 2014, Google introduced its Pigeon update, changing the landscape of local search forever.

As a result, businesses with successful strategies have to focus on local SEO if they want to show up in search engines.

For example, if your business is located in Manchester, then you need to understand what local search engine optimisation in Manchester looks like and how to make the most out of Google’s latest search update. Let’s take a look at this subject a bit closer.

Understanding Local SEO

Local SEO in Manchester is a key component to local online marketing. It empowers local businesses to reach a wide array of customers who need their service. Business directories like Yelp, Superpages, TouchLocal, and Qype all use local SEO to find local businesses and categorize them.

How it Works

There are several steps businesses must take to vamp up their SEO in Manchester or beyond. Here are a few pieces of the SEO pie you should familiarize yourself with:

  • -Claim your business on Google Business Directories
  • -Put local content on your website (think latest news stories etc.)
  • -Use sites like Yelp and TripAdvisor to build backlinks to your website
  • -Write content—a lot of it!
  • -Secure backlinks from high ranking sites in your niche
  • -Focus on customer engagement
  • -Use local SEO keywords

Why You Need It

If you’re familiar with using Google or any other big search engine to find a local business, then you likely already know how local SEO works. You type in what service or product you need, and up pops the top search results (or those with the best use of keywords). Next, you easily find the service you’re looking for.

That’s, in a nutshell, how local SEO works. Now, getting to that point yourself requires dedication and concentrated effort on making your site appetizing to local searches.

For example, if you’re trying to rank for SEO in Manchester, you’ll need to include your business name or service plus the word “Manchester.”

“Pub in Manchester” = Callaway’s Corner Pub

The above example is what you’re looking to accomplish with your business.

The good news is you don’t have to go at it alone. We have experience with local search engine optimisation in Manchester and beyond. We can help your business rank high in search results leading to qualified traffic and better ROI. Drop us an email to learn more about how our service can help your business soar over the competition.



About the author

Simon is best know for Co-Founding AccommodationforStudents.com, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

Leave a Reply