As PPC specialists Manchester Search ads are often designed to get users to click on them. Ad extensions can also be included to provide users with additional information. Search ads are ranked according to their bid and Quality Score. Their headline, display URL, and description text all work to persuade users to click. Assuming you’ve...Read More
Local PPC is a form of online advertising that targets local consumers. You can run local PPC Manchester ads on social networks or search engines. The strategy typically involves using local keywords and geotargeting. You only pay when someone clicks on your ad with this strategy. You know that it’s difficult to reach the right...Read More
If you have cast your eyes over the search engine results pages (SERPs) recently, you will have seen that they have changed dramatically – with the People Also Ask (PAA) feature increasing in importance in recent years. In fact, research has shown that over 80% of search queries in the past 12 months have included...Read More
Digital marketing has never been as important as it is today – but of course, as a digital marketing agency Manchester, we would say that, right?! Digital and mobile channels are vital tools to use if you want to support company growth, digital transformation, and engage your audiences online. However, if you don’t have an...Read More
Search intent is a hot topic in SEO at the moment. Did you know, it could help boost your rankings AND increase your website conversions? In this article, SEO MCR or SEO Manchester will tell you how to harness Search Intent to increase your conversions and improve your rankings. Your website acts as a sales...Read More
Not sure whether your business should be investing in PPC or SEO? SEO MCR, pay per click agency Manchester, breaks them both down and provides you with some insight as to where they will fit into your marketing plan. As PPC specialists in Manchester, we often get asked: “Which is better: PPC or SEO?” Despite...Read More
The SEO world is all of a flutter at the moment – especially our Manchester SEO. Why? Well, Google just announced a series of updates to their core algorithm. Yes, a series. Not one, but two updates over the period of four weeks. What is a core algorithm? A core algorithm is the series of...Read More
What is paid advertising? How does paid advertising work? And most importantly, how can SEO MCR (a PPC Agency Manchester) make paid advertising work for you? In this article we are going to go back to basics on PPC, including budgets, bids, targeting and conversions. What is paid advertising? Paid advertising, or PPC, or pay...Read More
User experience is the key to success for any website – you don’t need SEO agency to tell you that. What you may not know, however, is that in the past UX has been measured in a subjective way, and Google now wants to quantify it – which is where their Core Web Vitals come...Read More
Retargeting and remarketing are terms which are used quite often in the conversations we have with our clients – we are PPC specialists Manchester after all. However, not everyone is clear as to what these words mean, and what the differences between them are – and this is really important stuff to know. Retargeting and...Read More
