It’s not difficult to get overwhelmed by the vast amount of competition your business has online. Luckily, there are a few things you can do to avoid dropping off the face of the digital earth.
For example, a content and SEO strategy targeting local customer’s fairs far better than a generalized one. It also gives you a better chance of outshining bigger businesses in the search engines.
Ultimately, you job is to figure out what your customers want and how to give it to them. Your SEO strategy should reflect that goal. Want to know how to kill it no matter how big the competition is? Check out the following suggestions from our expert team.
Use Longtail Keywords
As a company that offers website optimization services in Manchester, we have run into our fair share of people who don’t know how to use keywords. One often looked over tool is long-tail keywords. Long-tail keywords get you where you need to be in the niche you want to be in.
Long-tail keywords such as “what type of pencils does a fourth grader need” are more powerful than the shorter, more popular “types of pencils”. That’s a general example, but you get the idea.
Essentially, when you use long-tail keywords over the alternative, you’re choosing relevance over quantity. You replace minimum ranking with a large volume of searches for high ranking in the niche you want to rank in.
As a small business, you can’t overlook the power of local SEO either, which leads us to our next point…
Choose Local SEO
What do you type in Google when you’re looking for a restaurant in your neighborhood? “Italian Restaurants”? Perhaps. Or perhaps you go farther, asking Google to bring up “Italian restaurants in Manchester” instead.
Local SEO for a Manchester based business is crucial. You want people in your area to know who you are and that you exist. To do that, you need local search engine optimisation for Manchester.
Google is getting better and better at identifying locality and using that as a factor for ranking websites. This means you can take local SEO to a new level by identifying the neighborhood you want to target.
Use Content to Build Authority
It doesn’t matter if you’re Forbes magazine or you’re Joe’s Barbershop, if your content is killer you’ll get the traffic you want. Google recognises your talent, and they’ll reward you accordingly.
One way to use your content to build authority is by fine tuning it to your audience. What does your audience want to know? What problems can you help them solve?
For example, back to our barber shop example, could you provide tips and tricks for the right haircut? What about grooming products? Which ones would you recommend? Isolate that and start curating content around those topics.
By using these three tips you can improve your online visibility and outshine even your greatest competitors.