Content has been a pretty important thing for businesses for many years now, especially since the famous “content is king” speech by Bill Gates back in 1996. There is a lot of discussion within the marketing industry at the moment as to whether this quote is actually true or not, but however, you feel about […]

Before you do anything with your SEO strategy, the first step is to create quality content. No matter if you’re trying to rank high in local SEO Manchester or if you just need a basic SEO in Manchester strategy, your content will dictate how your content ranks. Not sure how to create quality content or […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]