Tokyo Laundry

 

Tokyo Laundry is an exciting online retailer offering trend led collegiate lifestyle clothing with a casual refined look across Men's, Women’s and Boyswear.

Designed exclusively in England, the brand is characterised by quality fabrics, vintage laundered washes and detailed branding and trims. Tokyo Laundry is a young brand with a lot to offer all age groups.

 

Objectives

  • Improve ROI on search
  • Improve ROI on PPC
  • Improve google ranking
  • Reach new markets for online sales
  • Achieve all within the existing budget.

The Challenge

With such a well-known brand already reaching broadly across the web, creating a strategy which would deliver and be measurable was a challenge. To achieve all the stated objectives while keeping an eye on spend was a daunting task.

 

The Strategy

We dug deep into the existing marketing strategy and found key areas we could improve on immediately, and analysed areas where spend on marketing was not providing value for money. A strategic decision was made to target European markets in their domestic language, and to set up and optimise a google shopping account for Tokyo Laundry as a brand.

The Return

In the first month of SEOMCR managing Tokyo Laundry's SEO, we achieved improvements across 32 top target keywords!

In the first 3 months we improved conversions from paid advertisements by 3000%!

And we did all of this while halving the spend on paid advertising.

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