Church Road Dental

Church Road Dental project

Cheadle Hulme Dental & Cosmetics, one of the leading private dentists in Manchester, desired an improved search engine presence to help engage with new clients actively searching for their specialist dental services.



  • Reach a top 10 position in Google for targeted keywords

The Challenge

To appear higher up the search engines for specialist treatment services and location based dental searches.

The Strategy

SEO MCR employed its consistent structured approach to SEO by first focussing on addressing the basics of on page optimisation, namely site structure, url’s, crawl issues, improving page speed across devices, then moving onto off page optimisation.

The Return

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.