Cheadle Facial Aesthetics were originally part of Cheadle Hulme Dental, but came to SEO MCR to seek out a way to separate the two businesses, while still being identifiable as being associated.

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Objectives

Increase awareness of Cheadle Facial Aesthetics as a business in its own right
Make a simple, highly attractive, easy-to-use website with clear call to actions
Develop a focussed local SEO strategy for facial aesthetics keywords.

The Challenge

To create a new brand that was associated to the parent brand so the two would be easily identifiable as being associated.

The Strategy

A new brand was created using the graphical elements and typography of the old brand to ensure familiarisation. The appearance of the website also retained colour scheme and similar layout. SEO MCR conducted in-depth keyword research and developed an effective SEO strategy.