AAL Stockport is a well established motor accident repair centre based in Marple, Cheshire. AAL approached SEO MCR through an existing client referral and asked if we could help them to improve their online digital presence. The challenge for the client is they are not located on a high street and have virtually no passing traffic, as a result online has become an increasingly important channel for them.

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Objectives

Upgrade legacy website
Develop a local search engine optimisation strategy
Develop a local search engine optimisation strategy

The Challenge

Before coming to SEO MCR, AAL were nowhere to be seen on Google and needed high expertise from our team to get them to where they wanted to be.

The Strategy

A review of the clients competitors produced interesting insights in terms of re-designing the website and making clearer calls to action. SEO MCR designed a backdrop display board with their branding so ‘before and after’ car shots could be taken by SEO MCR’s professional photographer. This had the impact of making the website much more visual whilst instantly showcasing the professionalism and craftmanship of the business. A local approach to search engine optimisation led us to link up with local businesses and directories within the Marple and Stockport area, thereby establishing new business connections and local area search traffic.

The Return

The business is continuing to experience growth since the update and has commissioned us to build a new website for another service they plan to offer in the near future.