What is Search Engine Optimisation and Why Do You Need It?

What is Search Engine Optimisation and Why Do You Need It

Search engine optimisation is more important now than it has ever been. As Google continues to change its algorithms and marketing strategy, businesses and search engine optimisation agencies struggle to keep up. Getting a firm grasp on what search engine optimisation is and how it can benefit your website is the only way to make the most of your online presence.

What is Search Engine Optimisation and Why Do You Need It

SEO: A Definition

SEO consists of a set of rules that must be followed in order for a website to improve their search engine rankings and get noticed by the right audience. These rules are set forth by the big search engines—Google, Bing, and Yahoo.

In general, because Google is the most widely used search engine, our SEO agency in Manchester recommends abiding by their rules first.

Making your website user-friendly is one of the foremost ways to improve your SEO. There are several other rules that define whether your site is SEO friendly or not. These include:

  • Relevancy—How relevant is the content on your site in comparison to searchers queries?
  • Keywords—Used correctly, keywords play a pivotal role in guiding your website to success.
  • Mobile-friendly design—More people than ever use a mobile device to search the web. If your site isn’t accessible via mobile devices, it won’t be considered SEO.

Why You Need SEO

As an agency that provides search engine optimisation Manchester based services to hundreds of clients throughout the UK, we know how important SEO is to any business. A well throughout out SEO strategy can be the difference between lagging behind the competition and outshining them.

If you want your customers to find you and want your website to work for you, you need SEO. No other factor has greater influence over the direction of your online presence.

How We Can Help

We provide a wide array of SEO in Manchester and beyond. With a powerful SEO strategy, you can put your website front and center of the right audience. Our team works tirelessly to provide search engine optimisation in Manchester and throughout the UK and guarantees improved results. If you’re looking for an SEO agency in Manchester who knows how to get your website noticed, turn to SEOMCR.

About the author

Simon is best know for Co-Founding AccommodationforStudents.com, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

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