Here are a few things your website has to have to generate the results you want.
4 Basics to Keep in Mind
SEO is a big scary monster to small business owners. Most people know they need it, but few know what it is exactly.
When speaking of SEO, there are four very important basics to lay the foundation for your SEO strategy.
Off Page SEO
As an SEO agency in the UK, we take a focused approach at building each one of these facets. For example, with copy, we utilize a combination of targeted keywords, unique, fresh and intriguing content to craft copy that benefits your SEO.
Keyword and keyword analysis is also critical for any website. Keywords are pivotal in search engine rankings because they tell the search engines what your website or page is talking about. It’s also how individuals find you.
On-page SEO consists of images, copy, and meta tags etc. Off-page SEO encompasses your social media presence, meta descriptions, back links and more.
We also like to say that SEO is like a sandwich, here’s how that’s the case:
Infrastructure is the Bread
Information Architecture is the filling
Your Platform is the Condiment
Copy is the meat
Infrastructure creates the frame work of website. Information architecture is the filling (think lettuce and tomato) to your website, giving it that extra crunch. Your content gives your website substance. Your platform serves as the condiment adding ‘flavor’ to your SEO.
Hiring an SEO agency in the UK is one of the best ways to make sure your website is successful. Pro SEO agencies will fully understand what search engines want to see.