The Essentials of Successful Website Optimization

The Essentials of Successful Website Optimization

SEO MCR specializes in website optimization services in Manchester. We’ve spent years studying and analyzing what makes a great website great. And there are several key factors. As a search engine marketing company in the UK, we do our best to make sure our clients know the essentials of a website and its optimisation before we offer our services.

Here are a few things your website has to have to generate the results you want.

4 Basics to Keep in Mind

SEO is a big scary monster to small business owners. Most people know they need it, but few know what it is exactly.

When speaking of SEO, there are four very important basics to lay the foundation for your SEO strategy.

  • Copy
  • Keywords
  • On-Page SEO
  • Off Page SEO

As an SEO agency in the UK, we take a focused approach at building each one of these facets. For example, with copy, we utilize a combination of targeted keywords, unique, fresh and intriguing content to craft copy that benefits your SEO.

Keyword and keyword analysis is also critical for any website. Keywords are pivotal in search engine rankings because they tell the search engines what your website or page is talking about. It’s also how individuals find you.

On-page SEO consists of images, copy, and meta tags etc. Off-page SEO encompasses your social media presence, meta descriptions, back links and more.

The Sandwich Analogy

Now that you know what the building blocks are, let’s investigate what role each plays. As a company that offers website optimization services in Manchester, we use this formula to build our clients websites.

We also like to say that SEO is like a sandwich, here’s how that’s the case:

  • Infrastructure is the Bread
  • Information Architecture is the filling
  • Your Platform is the Condiment
  • Copy is the meat

Infrastructure creates the frame work of website. Information architecture is the filling (think lettuce and tomato) to your website, giving it that extra crunch. Your content gives your website substance. Your platform serves as the condiment adding ‘flavor’ to your SEO.


Hiring an SEO agency in the UK is one of the best ways to make sure your website is successful. Pro SEO agencies will fully understand what search engines want to see.

About the author

Simon is best know for Co-Founding, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

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