Digital marketing has never been as important as it is today – but of course, as a digital marketing agency Manchester, we would say that, right?!
Digital and mobile channels are vital tools to use if you want to support company growth, digital transformation, and engage your audiences online. However, if you don’t have an integrated digital marketing plan that incorporates all of these things then you will lose out to your more digitally savvy competitors.
Let’s go back to the beginning.
What is digital marketing?
Mailchimp defines digital marketing as “typically referring to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.”
Therefore, for your marketing strategy to be truly omnichannel, you will need to include media and technology across all of your different marketing activities – organising them according to the type of message rather than the type of technology.
You also need to keep in mind the full customer journey as well.
Within each technology and platform, there are various techniques that are classed as best practices, and these will need to be evaluated and prioritised. For example, organic search relies on skyscraper content for success, and emails rely on dynamic content.
If you’re not sure where to begin, give the team at SEO MCR a call. We can take care of it online, so you can take care of business. We offer a free consultation.
10 reasons why you need a digital marketing strategy for 2022
Here are the ten main problems you may experience if you don’t have a robust digital marketing strategy in place in 2022.
#1 Your business does not have a direction
Companies without a clear digital strategy tend not to have a goal they are working towards for exactly what they want to achieve online, whether it be building deeper relationships with existing customers or gaining new customers.
They also won’t have an idea of how much resource they need for us to achieve these goals for them, and your online marketing agency manchester won’t be able to provide them with insights on how well we are achieving these goals through analytics.
#2 You won’t know your market share or online audience
You may underestimate the demand for your online services if you don’t know your market share or online audience, and you certainly won’t have an understanding of your online marketplace. Selling online is different from more traditional channels with different types of customer behaviours, customer profiles, and competitors.
#3 Existing and new competitors may steal your market share
If you are not devoting enough resources towards your digital marketing or using an ad-hoc approach with no clearly defined strategies, then your competitors will soon overtake you.
Working with the experts at SEO MCR means we will keep updated on the innovations and trends, in your specific niche making sure you stay ahead and don’t fall behind.
#4 You won’t have a powerful online value proposition
Having a clearly defined online value proposition tailored to your target customer profiles will go a long way to helping you stand out from your competitors, and encourage new and existing customers to engage and stay loyal. We can help you tailor your marketing techniques to attract leads effectively.
#5 You won’t know your online customers well enough
Google Analytics is a great tool, don’t get us wrong, but it can only tell you the number of visitors to your site not what their sentiment was. There are a number of other tools we can use, however, to identify the weak points of your digital marketing campaign and then work towards solving them.
#6 Your marketing campaign won’t be integrated
Digital marketing works best when it is integrated with traditional media and other response channels. That is why SEO MCR will work with you to get an integrated plan in place, helping digital to become just another part of your marketing campaign and part of your day
#7 Your digital campaign won’t have enough budget behind it
If your digital marketing strategy isn’t properly planned then you could end up with insufficient resources for both the planning and execution of your campaign. You may also find that you are suffering from a lack of specific specialist digital marketing skills that will then make it impossible for you to respond to competitive threats effectively.
#8 You will end up wasting money and time through duplication of effort
Even if you happen to have sufficient resources, you may find that they are wasted – especially if you decide to use a variety of agencies to perform a variety of similar tasks.
This is why it is so important to invest in a digital marketing strategy with a full-service agency like SEO MCR who can plan, manage and execute a marketing plan that connects all of your channels and drive the marketing results that you need to achieve your business objectives, and boost your marketing ROI.
#9 You won’t be agile enough to stay ahead of your competitors
If you look at some of the biggest brands like Amazon or Tesco, they are all agile – trialling new approaches to keep their audience engaged and attract new ones.
#10 You’re just not optimising
Once your digital strategy is in place and working well, we can work with your senior teams to enable you to continuously improve key aspects such as email, social media marketing, and user experience.
If you are looking to integrate your digital marketing, working with SEO MCR is a no-brainer. We are a digital, CRO, PPC and social media agency Manchester all rolled into one.
