With so many options to choose from, finding the right PPC agency partner can be an overwhelming process. There are so many criteria to consider and different agencies will have different strengths in their particular niche. Which makes it all the more important to understand exactly what you’re looking for and how a potential partner can help your business succeed with PPC advertising.
To help you navigate this tricky process, we’ve compiled a list of the top mistakes that businesses make when searching for an effective PPC agency partner. Keeping these tips in mind will help ensure you find the perfect Pay Per Click agency Manchester that aligns with your goals, audience, and budget. Let’s dive in and take a closer look at six things you should avoid:
#1 Don’t forget to define your business goals
When it comes to PPC, it’s important to be specific. You want to be as clear and precise as possible with your PPC goals, which will inform the rest of your PPC strategy. This will help you evaluate potential agencies based on their ability to meet those specific goals, which helps eliminate the risk of falling for a pretty but ineffective PPC agency. For example, if one of your goals is to increase brand awareness, an agency that focuses on lead generation won’t be the best fit. And if your goal is to drive more sales from your website, an agency that specializes in brand awareness won’t be the best fit.
#2 Don’t fall in love with a single agency
While it’s important to be selective, it’s also important to keep an open mind. When hiring an agency, it’s easy to fall in love with a few partners until you start getting quotes. But you need to remain open to other agencies that may offer a better solution for your business. A good PPC agency should be able to craft a unique strategy that meets your goals while also taking into account your business’s needs. If you feel like a particular agency is pressuring you into a specific strategy or solution, or doesn’t seem to be taking your needs into account, it may not be the best fit.
#3 Don’t hire an agency based on price alone
You should absolutely take cost into consideration, but price should never be the deciding factor. Just like you would with any other service-based business decision, it’s important to understand the value PPC specialists Manchester can bring. When looking at PPC agencies, it’s important to understand what the PPC process is, what the strategy is, and how the agency plans to achieve your goals. It’s also important to understand what value the agency brings to the table. If you hire an agency that charges £10,000 per month and brings in £80,000 in revenue, you’re getting a good deal. If you hire an agency that charges £5,000 per month and brings in £1,000 in revenue, you’re getting a bad deal.
#4 Don’t settle for quick fixes
The easiest PPC agencies to find are the ones that promise quick fixes. While those agencies may be able to get you results in the short term, they may not be the best long-term solution. A good PPC agency will have a long-term strategy that is sustainable. It will take your goals into account and create a strategy that will bring real results over the long haul. Quick fixes may help you achieve your goals in the short term, but they won’t be sustainable. Quick fixes are often more about padding the agency’s numbers for the next quarterly report than actually helping your business. A good PPC agency should be able to show you a sustainable strategy that will really help your business for years to come.
#5 Don’t neglect your SEO presence
PPC agencies should have a significant focus on organic traffic, but some may neglect your organic traffic. If you feel like an agency is solely focused on PPC, it’s important to look elsewhere. An effective PPC strategy should bring higher click-through rates (CTRs) and lower cost-per-click (CPC) rates while also bringing more organic visitors to your website. A good PPC agency will have a healthy balance of both PPC and organic traffic. When you’re comparing PPC agencies, it’s important to talk with each one about their organic marketing strategy. If they don’t seem to understand the importance of organic traffic, or they don’t seem to have a strategy in place, avoid them.
#6 Don’t be afraid to walk away
Sometimes the perfect PPC agency for your business won’t be an easy decision. It can be difficult to choose between agencies and you may find yourself debating which one is the better fit. While it’s important to be selective and pick an agency that is the best fit for your business, it’s also important to pick an agency that you feel confident working with. If you feel like an agency is a better fit but you aren’t confident in their abilities, it may be a sign that you need to walk away. While it’s important to choose an agency that is the best fit for your business, it’s also important to choose an agency that makes you feel confident in their abilities. You want to work with an agency that you can trust and that you feel comfortable working with.
The PPC advertising space is constantly evolving, so it’s important to stay ahead of the curve. While picking the right agency can seem overwhelming, it’s important to focus on what’s most important. Don’t forget to define your business goals, and don’t fall in love with a single agency. Once you’ve done that, it’s time to start reaching out to agencies, keeping an open mind, and hiring an agency based on what’s best for your business, not theirs. With the right PPC management Manchester agency by your side, such as SEO MCR, PPC advertising can be a highly effective and efficient way to drive traffic to your website and increase sales.