Your PPC campaign success comes down to your click-through rate (CTR) and reducing your cost-per-click (CPC).
As PPC specialists in Manchester, we know the best practices to execute in both areas. We offer our services for PPC management in Manchester through our agency, guaranteeing companies like yours get real results from your investment.
But whether you are looking for a pay per click agency in Manchester or simply would like a few tips for increasing traffic from your PPC while improving your ad visibility, consider our suggestions below.
Forget automatic bidding
Depending on where you are in your campaign, you might want to consider switching over to manual bidding on your PPC ads.
Before you do, however, think about the benefits of automatic bidding.
First, it does work. There are multiple case studies of it working for specific campaigns.
Second, it saves you time. You basically put your campaign in Google’s hands and let them do everything from monitoring your bids to watching your performance indicators. This, in turn, allows you to develop a campaign that hones in on your ad text.
Unfortunately, if you’re interested in lowering your Cost-Per-Click and vastly improve your ad visibility you’re just going to have to take a leap of faith to switch to manual bidding.
Why? Because it gives you greater control over your campaign, its costs, and how your audience sees it.
Target the Right Search Networks
Based on your conversion goal, you might want to think about narrowing your ad focus.
The best way to figure this out is by looking at where your audience is. If they like and use Google regularly, then you can have your ads appear on the right side of the search results or above the organic ads.
By isolating your marketing campaign to search networks only, you reduce the cost-per-click you pay while getting better leads and sales.
Ultimately, your decision comes down to whether you really need ads on other sites that might not be offering what your audience is looking for.
It will likely take a bit of testing and tinkering to figure out which option is best for your business. There is no right or wrong answer, however.
Get Specific about Location, Time, and Devices
A professional pay per click agency knows that to lower CPC and maximize the clicks on your main pages you have to finesse your bids for proper responses. You have to look at location, times, and devices used by your audience.
Even Google recommends working your bid adjustments to get the most out of your advertising.
You have to think about what days are best for sales, what time of day gets the best conversion rates, what device your user prefers, where they are located geographically and where that demographic spends most of their time online. You also want to look at what days and times are the worst for your audience.
Research is a big part of this process.
Sometimes it’s simply a matter of elimination. But you should be tracking every bit of your PPC campaign to see where the potential lies. Scrutinize your analytics.
You’ll find the answer to your biggest questions when you do. The key to increase visibility and traffic is in studying where you are right now.
Focus on your Ad Copy
Too many businesses overlook the quality of their copy. Every word your write costs you money, so if it isn’t churning out a positive ROI you’re losing money.
There are four main elements of an ad:
- A Headline
- Sitelinks etc.
Your headline and description pretty much determine whether or not someone clicks on your ad—so what you write better be good.
But how you structure your ad is based on where your campaign is going.
For example, on social media, image-based ads work best. On search engines, the text is the holy grail.
Either way, you want to spark interest with curiosity while remaining relevant to your audience. Oh, and the best part is you have about 25 characters to do this.
It’s no wonder why copywriters get paid so much for ad writing. If you decide to do it on your own, remember that practice makes perfect.
These are some of the most basic elements to building a better, more visible, ad campaign. As PPC specialists in Manchester, we offer our services as a pay per click agency to Manchester-based clients. If you are struggling to get noticed in all the right ways, then we’d love to help. Contact our team today for more information.