Local Search Engine Optimisation

Did you know that over 45% of all searches on Google are local searches?

It turns out, that if you want the best SEO in Manchester, you have to focus on local SEO first and foremost.

As a business offering local search engine optimisation services in Manchester, we are committed to helping small businesses like yours benefit from a wide array of crystal clear local SEO techniques.

To help you put your SEO on the right track, we’ve listed a few helpful tips to get you started.

As an SEO expert in Manchester, we know how important these tips are to getting you ranked, so consider these points to jumpstart your SEO juice.

Local Search Engine Optimisation

Tip #1. Start by optimising your website

Sounds simple enough, but optimizing your website is a crucial component if you want to get noticed in the right ways.

If you aren’t sure where you stand, do a bit of research to see where your website’s SEO can stand to be improved.

Besides standard practices for basic SEO, you also want to attract local audiences.

One area we recommend to focus on is your contact page.

As a local business, your contact information might be the most important of anything else you add to your website.

Tell people when you’re open, where they can find you, and how they can reach you with questions they may have.

You also should make your phone number mobile friendly by making it clickable.

Most people are searching Google on their mobile device, so make it easy for them to call you if they want to by making your number clickable.

You’ll also want to add a map of where you are located so people can easily open up Google maps and find you if needed.


Tip #2. Claim your social presence

Another important aspect of the best SEO in Manchester is claiming your social media profiles.

Why does it matter?

Because people search social media to find you.

If they cannot find you, or if they find incorrect information on social media sites, they are more likely to head to a competitor in lieu of using your services.

Don’t make that mistake.

As soon as you set up a website, head out to claim all your social media profiles under the name of your business.

Once you claim them, use them!

Your website cannot do all the legwork for you.

Use social media profiles on Facebook, TripAdvisor, Yelp, Google My Business, and more. Also, don’t overlook local review sites that might be out there.

Don’t forget about the power of review sites. Use them to further your SEO juice and get your business’ name out there in your area.


Tip #3. Make your content local friendly

Next up, make your content friendly to local audiences.

As a small business, you need to capture the attention of local audiences like no one else can.

One of the best ways to do this is through a blog. And we highly recommend having a blog on your website.

As you write your blog posts, ensure that you focus on local areas, neighborhoods, and news as possible.

Not only does your audience like to read about their area, but search engines also see it as an added bonus and it helps you rank higher.

If at all possible, be sure to use local sayings and terms as well.

Of course, your main focus should be to provide valuable information to your audience.

Whatever you do, don’t just talk about your business. It’s a sure-fire way to lose readers.

Cover local information or even reach out to locals to provide unique interviews not available elsewhere.

Be unique. Be yourself. And be focused on local information in your content. Instead of focusing on yourself, give your audience something that is interesting and relevant to read. They’ll be grateful for it and you’ll be glad you did because your search results will increase.



Make local search engine optimisation services in Manchester your focus if you aren’t sure how to integrate these tips into your business’ SEO strategy.

And if you’re looking for the best SEO in Manchester, contact us. We want to be your SEO expert in Manchester.

About the author

Simon is best know for Co-Founding AccommodationforStudents.com, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

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