LOFT provide a ‘one stop’ furnishing solution for the residential property sector. Over the past 10 years they’ve grown from a small business based in Chorlton to an industry-leading company with a 12,000sqft showroom across 3 floors at their Manchester HQ. They came to SEO MCR for help with their visibility on Google which needed improvement.

 

Objectives

  • Improve Google rank for target keywords
  • Increase relevant search traffic to the website
  • Work with the in-house PPC personnel to implement an effective Pay-Per-Click campaign

The Challenge

The challenge was to diagnose the issues with legacy PPC campaigns which were not working for the client, and turn them into converting campaigns.

 

The Strategy

SEO MCR restructured their website, carried out in-depth keyword research, and worked on technical developments to improve SEO, we also produced regular blogs and relevant articles that would help raise their content profile in all search engines.

The Return

A PPC campaign is underway and the work that the SEO team have done has seen improvements in their website traffic and ranking. We have already managed to convert from the PPC campaign, thereby improving on the previous campaigns, at the same time as reducing the monthly budget, spending less, winning more!

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