Tokyo Laundry is an exciting online retailer offering trend led collegiate lifestyle clothing with a casual refined look across Men’s, Women’s and Boyswear.
Designed exclusively in England, the brand is characterised by quality fabrics, vintage laundered washes and detailed branding and trims. Tokyo Laundry is a young brand with a lot to offer all age groups.
With such a well-known brand already reaching broadly across the web, creating a strategy which would deliver and be measurable was a challenge. To achieve all the stated objectives while keeping an eye on spend was a daunting task.
We dug deep into the existing marketing strategy and found key areas we could improve on immediately, and analysed areas where spend on marketing was not providing value for money. A strategic decision was made to target European markets in their domestic language, and to set up and optimise a google shopping account for Tokyo Laundry as a brand.
In the first month of SEOMCR managing Tokyo Laundry’s SEO, we achieved improvements across 32 top target keywords!
In the first 3 months we improved conversions from paid advertisements by 3000%!
And we did all of this while halving the spend on paid advertising.