Premiserv is highly professional well established cleaning company specialising in schools and transport cleaning services. SEO MCR was brought on board to support their expansion by making improvements to their online marketing services. An ongoing web partnership was formed and this is the way we like to work with our clients.

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Objectives

Improve brand awareness
Increase relevant Web traffic
Generate more enquiries and business

The Challenge

The former website was slightly dated in appearance and had lots of plugins enabled which were slowing the site down. Content required restructuring so visitors could quickly grasp what the company specialises in, how it can help them and how they can make contact.

SEO MCR used cross browser testing to ensure image quality and gzip components to minimise page download time. By analysing the keywords most frequently used to find such watches we were able to put together a digital strategy including social media to maximise exposure and generate sales.

The Strategy

A full website redesign was undertaken to remove clutter, present the services more professionally, display accreditations to reinforce professional credibility, give clear calls to actions and add genuine customer testimonials for social proofing. SEO MCR re-focussed keyword strategy based on in depth keyword research and a more localised SEO approach. Website main navigation was restructured and every page was given its own specific keyword importance so as that Google (and other search engines) understands page relevance.