SEO MCR’s in house design team created a full re-brand brief which updated all areas of the brand, giving each a distinct look and feel helping clients differentiate between areas of the site at a glance while browsing. Every element of the site had to be redesigned and brought in line with the new template.
The site is almost unrecognisable from its previous incarnation. An emphasis on clarity and visuals was key, with model pages using large thumbnails, profile views using plain white backgrounds and previewing all portfolio shots, with video and headshot views available. A Model’s card or CV can be downloaded, shared or further information requested from within each model’s profile view.
PHA was ranking around the bottom of page 2 in Google, and is now in the top 5 of page 1 for the target keywords thanks to the updated architecture and content delivery.