Anytime Fitness is the biggest fitness chain in the world, with over 3,300 clubs worldwide. Their most recent addition in Bow (London) decided to come to us to set up their social media following completely from scratch.

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Objectives

To set up a social media following across Facebook, Twitter, Instagram, and YouTube
To generate a good level of engagement and get people interested in the upcoming gym
To generate a good level of engagement and get people interested in the upcoming gym

The Challenge

With absolutely no social media presence, and a gym that hadn’t even been built, SEO MCR needed to think outside the box on how to engage social media users and create original content.

The Strategy

We set up all the profile and started engaging with people from the outset, through asking questions and designing polls to ensure our audience felt involved with the set-up of the gym
We implemented a video strategy and worked with the club manager to get some videos that would connect with people.
We developed a strategy that would release small bits of information at the right time, in order for the excitement to build.