Hire the Right Search Engine Marketing Company By Asking These Questions

If you’re spending your hard-earned money on website optimisation services in Manchester, then you need to know what you’re getting out of the deal.

As a search engine marketing company in the UK, we know that you deserve the best service, but before you hire us or any company, we highly recommend asking the following questions.

Search Engine Marketing Company

Question 1. What type of SEO do you specialise in?

There are multiple types of SEO, and if your agency doesn’t know what they are, that could be a big red flag.

There are also plenty of types of agencies and companies who offer SEO services.

These include individual consultants, SEO companies, Agencies who offer their services through a specific price point.

In-house SEOs also work with large companies to help work through SEO needs.

The trick is to hire the right one for your business.


Question 2. What’s your process for updating me about growth?

Another question you should ask is how the company plans on updating you about the success of their strategies.

Any good and reliable SEO company will provide you with updates regarding their techniques. For most, a once a month report is standard. So if they reply they don’t offer reports until your contract is up, run away as fast as you can.

In some cases, you might even get a weekly update.

Also, expect to provide complete access to your website when you hire an SEO company. That’s part of the reason you want to hire someone you can trust.

Ultimately, you’re looking for constant communication with your SEO company.

In most cases, SEO companies need access but aren’t concerned with asking you about making changes to the website itself. But be prepared for that to be an option.

Whatever the case, whoever you hire to manage your SEO should be willing and ready to provide updates and tracking metrics so you can see exactly what’s being done for you.


Question 3. How can I read what previous clients have to say about you?

You should also ask about reviews.

Like with any service or product you purchase, it’s important to inquire about what previous clients have to say about their work.

While you don’t need a list of names and addresses from your SEO company, you do need to have a few powerful examples in hand to review.

What are you looking for?

Real results and hard evidence that they will deliver on what they claim they can do. If they cannot show the results of their work, it might be time to move on. You’ll also want to look for long-term results if possible.

Of course, if they refuse to provide examples that prove their legitimacy, then it could be time to move on.

If the SEO agency in the UK you’re considering hiring doesn’t have a list of clients whom they have offered quality services for, for some time, then consider moving on.


Question 4. What are your preferred SEO tools?

Don’t be scared away by the word “tools.”

Today, the best SEO agencies know that there are right tools to use to improve SEO strength. Tools are a good thing to use to improve your basic SEO, so don’t dismiss them.

In fact, if you hire someone who uses tools, you could end up saving a good deal of money in the process.


Question 5. What do you do to stay up to date regarding algorithm changes?

Your SEO agency should also be able to tell you how they plan to stay up to date on algorithm changes. If they don’t know how to stay up to date, or worse yet if they aren’t up-to-date, then your business will suffer.

Google updates its algorithm about 500 times per year, and while not all matter, many of them have a serious impact on search results. Your agency should be able to know the difference and readjust accordingly.

If you want to see those updates yourself, check out Search Engine Land’s latest updates.

Your SEO team should be well versed in these updates.


Question 6. What is your benchmark for success with SEO?

Perhaps most importantly, ask the search engine marketing company in the UK what their benchmark for success is.

You want to do this for two reasons, 1 because if you’re frustrated with the results you’ll feel as though you wasted your money, and 2, because that is their job.

They should be clear about what they plan to offer, and you should be clear about what you expect. This prevents issues from arising later on.



As an SEO agency in the UK, we pride ourselves on helping people and businesses like yours enjoy better SEO results. To ask us these questions, please reach out to us today.

About Simon Thompson

Simon is an SEO veteran with 17 years experience in the field. He's overcome the Google pandas, the Hummingbirds and is preparing for the Tigers!

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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