Here’s How to Successfully Onboard a New SEO Agency

SEO Agency

You’re ready to energise your web presence and you’ve discovered the perfect SEO agency in Manchester. Now what?

As it turns out, you still have a little bit of work to tackle before you see the results you want. All good partnerships are based on communication, after all.

With that in mind, we’ve outlined a few helpful tips below so you can get the most out of your experience with our agency.

SEO Agency


Quality search engine optimisation in Manchester begins and ends with defining your goals. Before you contact any new agency, get together the following information:

  • Audience Profile
  • A list of your competitors
  • Your Unique Selling Point
  • Success Metrics You hope to Achieve
  • Current Marketing Strategy
  • Marketing History

Every good relationship begins with getting to know each other. Think of your SEO agency like a new friend who only cares about your business.

Tell them what your goals, hopes, and dreams are. Let them know what your weaknesses are. Give them a good overview of how you’ve successfully navigated your website optimisation in the past.

Explain in precise and succinct terms how you work and what the best process looks like for you. This is simple step will save you tons of back-and-forth.

Gather up these answers and put them together in a brand packet to give to your agency to streamline communications.

Ask Questions

Another key element to successfully onboarding your new SEO Manchester based service is to ask that agency questions.

One of the first questions to ask is what is their concrete strategy for securing reals search engine optimisation in Manchester. How do they go about doing that? What tools do they use to vamp up your website?

Another few questions to ask are, how often do they stay in contact? When do they update you on progress? How do they deliver results and show you progress in real-time? What is their workflow like and how does that contribute to the methods they’ll use for your campaigns?

You’ll also want to ask what their commitment to service is. Do they really guarantee results, or are they only in it for the bottom line? Obviously, the answer to that question makes a big difference in your campaign.

Listen to What Google Says

At the end of the day, you’re only trying to impress Google. the search engine giant has even released their own recommendations for how to hire an SEO agency in Manchester or beyond.

A few highlights from their guidelines include:

Get educated. Google and its partners provide a plethora of education for businesses and individuals who want to increase their search engine rank. Educate yourself first before you reach out to an agency so you know what to expect for the best results.

Ask for reference. Always ask to see the results of past work from the agency you’re working. With SEO MCR, we offer several case studies you can view to see the results we’ve achieved for previous clients. We can do the same for you.

Don’t wait to hire an agency. According to their recommendation, the sooner you hire an agency, the better. If you’re thinking about redesigning your website or are just about to launch a new website, that’s the perfect time to contact SEO professionals.

Avoid blackhat SEO practices. While most SEO in Manchester is done with Google’s guidelines in mind, some of it involves black hat practices that will ruin your reputation with Google. Be very careful of who you hire and the strategies they use to get your website highly ranked.

Be sure to study Google’s recommendations if you want to avoid negative results from your website. Their recommendations should be considered gospel.

Be patient

Take Google’s advice and realise that SEO is not black magic. According to, SEO campaigns take up to 6 months to produce real tangible results.

If you’re not patient you’ll firn yourself cutting off your new-found SEO agency in Manchester too early, thus wasting your time and money.

Don’t feel like you should get results overnight. Stay patient with your agency and be sure to give them at least 6 months to produce results for your website.

Make them a Key Point in Your Business

Onboarding an SEO agency is a delicate process. However, if you make them a key component of your marketing team you’re far more likely to get the results you want.

Allow your agency to work with other departments of your business and integrate them fully into your business plan. If you do, you’ll find their work marries your goals with reality and creates long-term success.

If you’re looking for search engine optimisation in Manchester, we would love to help you. After reading these points, let us know if you think we’re a good fit for your company.

About the author

Simon is best know for Co-Founding, a portal for student accommodation which attracts over 2 million visitors a year. Simon has 17 years online digital marketing experience and has widespread knowledge of building and/or optimising websites in most industries.

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