We are looking for an SEM expert to coordinate, manage and expand our pay-per-click activities with and for our clients.
The Search Engine Marketing (SEM) Specialist will coordinate all paid search campaigns on Google, Yahoo and Bing and make sure our clients continue to grow by actively providing both client as our team of professionals, new insights and potential follow ups. The SEM Specialist will help the team members to stay on top of their game by providing them the right follow up tasks, which could involve campaign management and landing page development. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers for our clients.
Define, maintain and optimize SEM account management processes in order to streamline reporting and related client communication
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Help your team optimize copy and landing pages for paid search engine marketing campaigns
Manage the team ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
At least 2 years of SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (preferably Google Analytics, Hotjar, SEMrush)
Strong analytical skills and experience generating SEM reports
Familiarity with SEO
BS degree in Marketing or experience in a quantitative, test-driven field