At SEOMCR we offer extensive website optimization services in Manchester, but we also realise that many people just want the facts about what works and what doesn’t.
If you’re attempting to build a blog or website, read through our list of 7 powerful website optimisation tricks to help you get real results.
1. Always Fill Out Your Meta Data
Meta data is critical because it tells Google’s spiders a lot about your business. Some examples of meta data include:
Alt Image Text
While search engines are good at reading your website’s text, they aren’t quite proficient at reading your images. When you fill out your alt text you’re telling them what’s on the page.
Be as accurate as possible with your descriptions. Describe what’s in the image and also work in your keyword or business name. Repeat this process with your SEO titles and meta descriptions.
This often-overlooked website optimization tip can do you a ton of good in the search engines. As a search engine marketing company in the UK, we also recommend looking at your page text data to ensure its accurate and SEO-friendly.
2. Maximise Anchor Text
No, we’re not talking about sailing. Anchor text is the text that tells visitors they can click on a sentence and be direct to another page with more information about the subject. You can also use this as a link back position to content on your website.
Anchor text should assist users in navigating your website to find what they are looking for. Your anchor text should include the keywords that tell people what you do. For example, if you own a restaurant, you would want a keyword that includes the word “restaurant” or “Thai food” included.
Anchor text allows you to boost your SEO rankings as Google loves links to authority websites. See where you can add some to your website to get the best results, but don’t overdue it since Google sees that as a red-flag.
Page load time is critical. The longer it takes for your pages to load, the more visitors you lose to your website and the further your website slips in the search results.
Don’t lose readers on your blog or visitors to your website because of your website loads slowly. As an SEO agency in the UK, we take pride in helping our customers decrease page load times. We do this by improving the site’s hosting and other factors. You can contact us today for more information.
4. Write Better Content
Content is still king. No one visits a website to see your pretty graphics. They want information. Even if they want to buy a product from you, they still first want to know why they should choose your business over others.
So how do you inform them? By writing relevant content. You’ll also want to include proper keyword terms so they can find your website when they search for it.
A few tips for writing better content include:
Focus on your headline (use power words to entice people)
Research, research, research
Shorten paragraphs as much as possible
Write enough information to make it worth their time
If your content isn’t relevant to the keywords you’re using or informative, your bounce rates will increase and your ranking will fall. Stay relevant and on topic with quality information and you’ll have the best results.
5. Add Keywords to Your URL
Targeted keywords play a pivotal role in optimizing your website. Make sure you add your keywords to your URL to get noticed by the search engines.
But don’t be fooled into thinking that your visitors don’t pay attention to your URL, they do. In fact, it’s a primary reason for clicks on your title.
6. Proper Formatting
People don’t want to read tons of text. They want the information they want, how they want it.
That means you need to use h1 and h2 tags in your blog posts and in your web copy. You need to keep your paragraphs to 2 or 3 sentences. You need to maximise bold and italicize tools.
Don’t forget about your Call To Action. If it isn’t front and center you’ll never get people to do what you want them to.
Your goal should be developing an easy to read and skimp website copy page or blog post.
8. Link Love
Google loves links. They can be internal (to another of your website’s pages) or external (to high-authority websites).
For the best results, use a good mix of both. Internal linking also increases Google’s trust rating of your website, since it’s obvious you care about your readers and you’re getting them to stick around a bit longer.
Again, make sure whatever you are linking to is relevant to your topic. Don’t just link to link. Your goal is to be both helpful to your audience and to Google’s spiders who crawl your internal links.
If you need help with optimizing your website, then consider using our website optimisation services in Manchester. As a search engine marketing company in the UK, we’ve helped thousands of businesses achieve better rankings and we’d love to help you too. Contact us today to see what we can do for you.