Traditional marketing methods continue to play an important role in business strategies, but some semi-new kids on the block are changing the game for everyone.
Those ‘kids’ are digital marketing and social media.
With each platform requiring a unique approach, it pays to learn how the pros use these tools.
As one of the leading online marketing agencies in Manchester, we use both digital marketing and social media to get our clients the results they want. Today, we’re letting you in on a few of the industry’s secrets so you can successfully reach your audience and maximise your online presence.
Use Social Media To Boost Your Online Presence
Social media sites such as LinkedIn, Twitter, Facebook, Instagram, and Snapchat are the leading content producers on the web. Social sharing is the way of the present and future. Here are a few ways you can use to boost your online presence.
Create a sense of Urgency with Expiring Content
Social media consumption is quickly becoming one of the most important players in the market. Within the world of social media, urgency is key. Consumers are looking for relevant content. Split second decisions are also the norm.
Expiring content provides businesses with a clear way to cut through the static of social media. Snapchat does this exceptionally well. Users are limited to 10-second videos and images that can only be viewed for 24 hours. This pushes customers to view content quickly, lest they are left out. Urgent content is also an excellent way to save marketing capital for larger campaigns.
Maximise Your Strategy with a Social Media Audit
As a social media agency in Manchester, we always recommend clients run a social media audit of their current social media presence to see where they stand before launching on a new platform. This provides a clear picture of where they are failing and where they’ve been successful, enabling them to create a stronger social presence.
Use Facebook Advertising to Target the Right Audience
Targeting is more important than ever. Blanket campaigns no longer cut it. Fortunately, Facebook advertising makes targeted campaigns easier. Select the age group, gender, income or even location of your target audience and create a campaign just for them for the best results.
Learn the Ins and Outs of Social Media Hashtags
If you don’t know what hashtags are, then you must be living under a rock. They are the quintessential way to find content on both Twitter and Instagram. Facebook is a bit slow on the trend, but hashtags play a critical role in the other two major sites. However, there’s confusion over how to use them. Some folks opt for a hashtag after every word. Don’t do that. Learn how to properly use them to get real results without getting lost in traffic.
Digital Marketing Tips
Digital marketing encompasses everything from your website, to SEO, to emails and newsletters. Here are a few simple ways you can capitalise on your presence in this market.
Invest in Video—It’s the Future
Video is the easiest way to digest content. It’s easy to watch, can be played in the background, and is visually appealing. The demand for video is only continuing to rise. Now is the time for your business to use it to showcase products, new promotions, and even build your brand. As a digital marketing agency in Manchester with years of experience, we know how important this trend is. Get on board with it now to blow your competition out of the water.
Create Content For Your Audience
The average person now has an eight-second attention span. That means your digital marketing strategy must have customized content as its base. If your content grabs your audience’s attention, they’ll keep coming back. Incorporate video and images into the mix, and you’ve got a winning strategy.
Small businesses must think locally if they want real results. For two reasons, first, because narrowing your niche to local customers reduces competition, and second because Google gives you props for doing so. Pick a local paid strategy that focuses on customers in specific neighborhoods to connect with them more quickly.
Invest in Social Media Influencers
Social Influencers are individuals with a large following on any specific social media platform. They serve as brand ambassadors to businesses who fit their vision, and they’re becoming increasingly important. As audiences become more cynical about marketing, authentic promotion will dominate. Pay to advertise your products or business through them before it becomes too expensive to do so.
Amplify Your Presence Through Paid Advertising Campaigns
Organic traffic is important, but without some sort of outreach you could set yourself up for failure. Amplify your presence with paid advertising on the right sites. We highly recommend Pay-Per-Click ads through Google and Facebook.
Putting it To Work For You!
Now that you understand the basics of what to do, you might be thinking, how can I get all this done? Well, we can help. Our team of professionals can create a digital marketing, social media, or online marketing campaign that achieves the results you want. Contact us today to learn more.